My journey, my story….

Hi, I'm Rich Kazbour—a behavioral scientist turned entrepreneur, with a mind that keeps dreaming. My journey has taken me from the academic world of Behavioral Science to the fast-paced and humbling journey of business ownership. No matter where my work takes me, my heart remains rooted in being a present and loving father to my two daughters.

After earning my Ph.D. and teaching at Western Michigan University, I spent nearly a decade working with children on the autism spectrum. That experience sharpened my understanding of human behavior and deepened my commitment to creating meaningful impact—skills I bring with me into every venture I lead today.

I’m the founder of Varilio Consulting, where I coach organizations using behavioral science to enhance performance, improve workplace culture, and support human-centered leadership. I also serve my community through my restaurants, not just as a business owner, but as a mentor and coach to the people who work with me every day.

Whether I’m helping a team develop healthier habits, writing for fun, experimenting with the perfect chicken brine, or showing up to volunteer at my daughters’ school, I’m driven by the hope and optimism that comes from seeing the positive impact I can have on the people around me.